About Us

BUILDING
WEST MICHIGAN
OPPORTUNITIES

Property review and development coordination centered on clear facts, practical fit, and documented next steps.

LOCAL
West Michigan
Our Story

ROOTED IN
WEST
MICHIGAN

Cross Development Corp is a Michigan-based real estate development company led by John Cross from Jenison.

The company evaluates land and project opportunities, coordinates the professional work required to assess them, and helps define a practical path from initial review through delivery.

Project details are discussed directly and published only when supporting documentation, confidentiality, and participant permissions allow.

LAND
Site Review
PLAN
Project Structure
BUILD
Coordination
Leadership

EXPERIENCED
LEADERSHIP

Principal
John Cross

John Cross leads Cross Development Corp and works directly with property owners, builders, professional advisers, and other project participants. His role centers on evaluating opportunities and coordinating the people and decisions required to move a viable project forward.

Role
Principal
Based In
Jenison, MI
"WE SERVE LIKE
WE'RE WORKING
ON OUR OWN
ASSETS"

We bring an owner-focused perspective to property decisions, with attention to value, responsibilities, and the facts of each opportunity.

Equity Harbour Family

PART OF
SOMETHING
BIGGER

Cross Development Corp is presented alongside other Equity Harbour-affiliated organizations involved in real estate, property services, and education.

When another organization may be relevant, its role, responsibilities, and services are identified and documented separately for the specific engagement.

[01] Development

Cross Development Corp

Property review & development coordination

[02] Roofing

Platinum Roofing

Related property-services business

[03] Asset Protection

Asset Protection Advisors

Related business entity

[04] Education

Christian Real Estate Academy

Separate education initiative

Our Values

PRINCIPLES
THAT GUIDE US

01

INTEGRITY

We aim to communicate clearly and document the commitments made for each engagement.

02

DISCIPLINE

A disciplined process centered on available facts, careful planning, and defined responsibilities.

03

PARTNERSHIP

Roles, expectations, and interests should be clearly understood before work moves forward.

04

LEGACY

Considering how property decisions may affect owners, users, and surrounding communities over time.

SERVICE AREA

Primary Region
West Michigan
Key Markets
Greater Grand Rapids • West Michigan
Project Review
Considered Case by Case
Headquarters
Jenison, Michigan
Where We Work

LOCAL
FOCUS,
DIRECT
REVIEW

Cross Development is based in Jenison and focuses on West Michigan. Every property is reviewed against its location, intended use, approvals, infrastructure, and project participants.

Get Started

READY TO
WORK TOGETHER?

Whether you're exploring development opportunities or looking for a trusted partner for your next project, we're here to help.